Synthetic data
All sessions

s-0398

Simulated shopper

Oct 25, 2026, 9:06 PM UTC · desktop · paid social · Ridgeback 48L Pack · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 124sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 04sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 36sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 55%
  4. 41m 50sOpened reviews · Ridgeback 48LOpened reviewsNo clear doubt 33%
  5. 52m 28sReviews filtered: valueFiltered reviews by valueValue 64%
  6. 62m 58sImage 2 · Ridgeback 48LViewed a product imageNo clear doubt 37%
  7. 3m 18sLeft the store

Final guess

No clear doubt37%
Fit
10%
Suitability
10%
Durability
3%
Value
35%
Delivery
2%
Choice
3%
No clear doubt
37%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryDurability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.