Synthetic data
All sessions

s-0399

Simulated shopper

Oct 30, 2026, 10:16 PM UTC · desktop · paid social · Talus Trail Runner · 13 actions

purchasedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 14sImage 1 · Talus TrailViewed a product imageNo clear doubt 53%
  4. 41m 21sImage 2 · Talus TrailViewed a product imageNo clear doubt 70%
  5. 51m 55sOpened reviews · Talus TrailOpened reviewsNo clear doubt 42%
  6. 62m 13sReviews filtered: deliveryFiltered reviews by shippingDelivery 54%
  7. 72m 35sAdded to cart · Talus TrailAdded to cartDelivery 54%
  8. 82m 41sCheckout startedStarted checkoutDelivery 54%
  9. 93m 09sExpanded shipping · Talus TrailExpanded shipping info→ the store shows Delivery Promise hereDelivery 94%
  10. 103m 19sExpanded shipping · Talus TrailExpanded shipping infoDelivery 99%
  11. 113m 46sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 124m 11sCheckout startedStarted checkoutDelivery >99%
  13. 4m 24sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.