Synthetic data
All sessions

s-0400

Simulated shopper

Nov 2, 2026, 1:25 PM UTC · desktop · paid social · Merino 200 Base Layer Crew · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sViewed Merino 200Viewed a product pageFit 22%
  2. 255sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 31m 18sReviews filtered: fitFiltered reviews by fitFit 89%
  4. 41m 55sSize guide · Merino 200Opened the size guide→ the store shows Fit Confidence hereFit 99%
  5. 52m 15sExpanded returns · Merino 200Expanded returns policyFit 99%
  6. 62m 28sImage 1 · Merino 200Viewed a product imageFit 99%
  7. 73m 05sExpanded returns · Merino 200Expanded returns policyFit >99%
  8. 83m 17sOpened reviews · Merino 200Opened reviewsFit >99%
  9. 3m 38sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Opened the size guide8.4×
  • Expanded returns policy ×22.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.