Synthetic data
All sessions

s-0401

Simulated shopper

Oct 21, 2026, 10:11 PM UTC · desktop · organic · Ridgeback 38L Pack · 21 actions

abandonedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn LowViewed a product pageChoice 31%
  2. 253sViewed Ridgeback 48LViewed a product pageChoice 37%
  3. 31m 00sExpanded specs · Ridgeback 48LExpanded technical specsChoice 43%
  4. 41m 36sViewed Ridgeback 38LViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 89%
  5. 51m 57sBrowsed catalogBrowsed the catalogChoice 76%
  6. 62m 17sSorted: price ascSorted by lowest priceChoice 45%
  7. 72m 20sAdded to cart · Ridgeback 38LAdded to cartChoice 45%
  8. 82m 28sViewed cartViewed cart (saw shipping cost)Value 57%
  9. 92m 43sPromo field focusedClicked into the promo-code fieldValue 98%
  10. 103m 21sBrowsed catalogBrowsed the catalogValue 99%
  11. 113m 38sOpened reviews · Ridgeback 38LOpened reviewsValue >99%
  12. 123m 46sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 20sBrowsed catalogBrowsed the catalogValue >99%
  14. 144m 39sSorted: price ascSorted by lowest priceValue >99%
  15. 155m 11sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 34sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 175m 59sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 15sPromo field focusedClicked into the promo-code fieldValue >99%
  19. 196m 42sViewed cartViewed cart (saw shipping cost)Value >99%
  20. 207m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  21. 7m 27sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×440.8×
  • Viewed cart (saw shipping cost) ×44.1×
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Browsed the catalog ×31.4×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.