Synthetic data
All sessions

s-0402

Simulated shopper

Oct 30, 2026, 11:49 AM UTC · mobile · email · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Cairn LowViewed a product pageChoice 31%
  2. 21m 05sSize 10 · Cairn LowSelected a sizeFit 69%
  3. 31m 26sViewed Merino 200Viewed a product pageFit 59%
  4. 41m 46sSize M · Merino 200Selected a size→ the store shows Fit Confidence hereFit 93%
  5. 52m 09sImage 1 · Merino 200Viewed a product imageFit 93%
  6. 62m 13sImage 2 · Merino 200Viewed a product imageFit 89%
  7. 72m 39sOpened reviews · Merino 200Opened reviewsFit 96%
  8. 83m 15sReviews filtered: fitFiltered reviews by fitFit >99%
  9. 93m 42sImage 3 · Merino 200Viewed a product imageFit >99%
  10. 4m 12sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Selected a size ×212.4×
  • Filtered reviews by fit24.4×
  • Opened reviews1.4×
  • Viewed a product image ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.