Synthetic data
All sessions

s-0403

Simulated shopper

Oct 26, 2026, 5:52 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 11 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 250sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
  3. 359sOpened reviews · Emberline 20°FOpened reviewsSuitability 84%
  4. 41m 23sReviews filtered: valueFiltered reviews by valueSuitability 56%
  5. 51m 51sOpened reviews · Emberline 20°FOpened reviews→ the store shows Built-For Answer hereSuitability 69%
  6. 62m 16sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 72m 51sBrowsed catalogBrowsed the catalogSuitability 99%
  8. 82m 59sOpened reviews · Emberline 20°FOpened reviewsSuitability 99%
  9. 93m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  10. 103m 59sAdded to cart · Emberline 20°FAdded to cartSuitability >99%
  11. 4m 08sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Expanded technical specs6.9×
  • Opened reviews ×31.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.