Synthetic data
All sessions

s-0404

Simulated shopper

Oct 22, 2026, 4:27 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 11 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 05sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 45sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 42m 11sReviews filtered: valueFiltered reviews by valueValue 89%
  5. 52m 36sBrowsed catalogBrowsed the catalogValue 91%
  6. 62m 39sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 98%
  7. 72m 42sImage 1 · Squall 2.5LViewed a product imageValue 93%
  8. 82m 49sAdded to cart · Squall 2.5LAdded to cartValue 93%
  9. 93m 16sViewed cartViewed cart (saw shipping cost)Value 99%
  10. 103m 38sCheckout startedStarted checkoutValue 99%
  11. 3m 58sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.