Synthetic data
All sessions

s-0406

Simulated shopper

Oct 24, 2026, 7:06 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 238sExpanded warranty · Squall 2.5LExpanded warrantyDurability 47%
  3. 357sExpanded specs · Squall 2.5LExpanded technical specsSuitability 36%
  4. 41m 35sOpened reviews · Squall 2.5LOpened reviewsSuitability 54%
  5. 52m 11sOpened reviews · Squall 2.5LOpened reviews→ the store shows Built-For Answer hereSuitability 62%
  6. 62m 40sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  7. 2m 46sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.