Synthetic data
All sessions

s-0408

Simulated shopper

Oct 22, 2026, 12:36 PM UTC · desktop · paid social · Squall Pro 3L Shell · 16 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 356sViewed Squall ProViewed a product page · Switched to a similar productChoice 59%
  4. 41m 12sBrowsed catalogBrowsed the catalogNo clear doubt 38%
  5. 51m 16sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 63%
  6. 61m 43sSearch “sale”Searched for deals / priceValue 98%
  7. 72m 14sOpened reviews · Squall ProOpened reviewsValue >99%
  8. 82m 54sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 19sImage 1 · Squall ProViewed a product imageValue >99%
  10. 103m 54sOpened reviews · Squall ProOpened reviewsValue >99%
  11. 114m 26sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  12. 124m 49sAdded to cart · Squall 2.5LAdded to cartValue >99%
  13. 135m 23sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 42sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 156m 15sViewed Talus TrailViewed a product pageValue >99%
  16. 6m 25sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.