Synthetic data
All sessions

s-0409

Simulated shopper

Oct 20, 2026, 5:21 PM UTC · mobile · organic · Kettle Ti Stove Kit · 14 actions

purchasedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 134sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 238sBrowsed catalogBrowsed the catalogNo clear doubt 47%
  3. 358sSorted: price ascSorted by lowest priceValue 49%
  4. 41m 26sBrowsed catalogBrowsed the catalogNo clear doubt 53%
  5. 51m 36sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 74%
  6. 61m 45sCompare + Kettle TiAdded a product to compareValue 97%
  7. 71m 56sAdded to cart · Kettle TiAdded to cartValue 97%
  8. 82m 08sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 92m 36sRemoved from cart · Kettle TiRemoved from cartValue >99%
  10. 102m 55sViewed Cairn LowViewed a product pageValue >99%
  11. 113m 09sAdded to cart · Kettle TiAdded to cartValue >99%
  12. 123m 16sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 133m 33sCheckout startedStarted checkoutValue >99%
  14. 3m 59sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×
  • Added a product to compare1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.