Synthetic data
All sessions

s-0410

Simulated shopper

Oct 24, 2026, 9:29 AM UTC · mobile · paid social · Cairn Low Hiking Shoe · 17 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 239sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 09sSearch “merino”Searched the catalogNo clear doubt 68%
  4. 41m 38sOpened reviews · Cairn LowOpened reviewsNo clear doubt 45%
  5. 52m 05sReviews filtered: valueFiltered reviews by valueValue 52%
  6. 62m 15sImage 1 · Cairn LowViewed a product imageNo clear doubt 53%
  7. 72m 50sOpened reviews · Cairn LowOpened reviewsValue 32%
  8. 82m 57sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 90%
  9. 93m 17sExpanded shipping · Cairn LowExpanded shipping infoValue 67%
  10. 103m 35sViewed Cairn MidViewed a product page · Switched to a similar productValue 83%
  11. 113m 58sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue 79%
  12. 124m 23sAdded to cart · Cairn LowAdded to cartValue 79%
  13. 134m 44sViewed cartViewed cart (saw shipping cost)Value 97%
  14. 145m 11sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 24sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 165m 33sCheckout startedStarted checkoutValue >99%
  17. 5m 50sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.