Synthetic data
All sessions

s-0411

Simulated shopper

Oct 29, 2026, 9:55 PM UTC · mobile · email · Emberline 20°F Down Bag · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 27%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 133sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 258sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 03sSorted: price ascSorted by lowest priceValue 60%
  4. 41m 25sAdded to cart · Emberline 20°FAdded to cartValue 60%
  5. 51m 50sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 90%
  6. 62m 19sViewed cartViewed cart (saw shipping cost)Value 96%
  7. 72m 48sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 82m 53sAdded to cart · Emberline 20°FAdded to cartValue >99%
  9. 93m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 103m 25sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  11. 113m 29sCompare + Emberline 20°FAdded a product to compareValue >99%
  12. 123m 32sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 134m 02sCompare + Emberline 20°FAdded a product to compareValue >99%
  14. 144m 36sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  15. 155m 04sReviews filtered: valueFiltered reviews by valueValue >99%
  16. 165m 32sAdded to cart · Emberline 20°FAdded to cartValue >99%
  17. 175m 46sViewed cartViewed cart (saw shipping cost)Value >99%
  18. 186m 12sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  19. 196m 34sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  20. 6m 57sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×44.1×
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.