Synthetic data
All sessions

s-0412

Simulated shopper

Oct 23, 2026, 4:10 AM UTC · desktop · paid social · Emberline 20°F Down Bag · 20 actions

abandonedcart $418

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 31sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 59sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 52m 02sAdded to cart · Emberline 20°FAdded to cartValue 84%
  6. 62m 41sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 95%
  7. 73m 12sPromo field focusedClicked into the promo-code fieldValue >99%
  8. 83m 20sViewed Talus TrailViewed a product pageValue >99%
  9. 93m 42sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 57sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 29sExpanded warranty · Talus TrailExpanded warrantyValue >99%
  12. 124m 46sAdded to cart · Talus TrailAdded to cartValue >99%
  13. 135m 26sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 45sPromo field focusedClicked into the promo-code fieldValue >99%
  15. 155m 57sSearch “sale”Searched for deals / priceValue >99%
  16. 166m 03sViewed cartViewed cart (saw shipping cost)Value >99%
  17. 176m 18sPromo field focusedClicked into the promo-code fieldValue >99%
  18. 186m 39sCompare + Talus TrailAdded a product to compareValue >99%
  19. 197m 19sCompare + Cairn LowAdded a product to compareValue >99%
  20. 7m 47sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×340.8×
  • Viewed cart (saw shipping cost) ×34.1×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.