Synthetic data
All sessions

s-0413

Simulated shopper

Oct 24, 2026, 3:42 PM UTC · mobile · search ads · Merino 200 Base Layer Crew · 17 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 230sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 352sImage 1 · Merino 200Viewed a product imageNo clear doubt 59%
  4. 41m 16sExpanded materials · Merino 200Expanded materialsNo clear doubt 52%
  5. 51m 21sExpanded specs · Merino 200Expanded technical specsNo clear doubt 57%
  6. 61m 45sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  7. 72m 00sSorted: price ascSorted by lowest priceNo clear doubt 93%
  8. 82m 13sSize XXL · Merino 200Selected a sizeNo clear doubt 94%
  9. 92m 16sAdded to cart · Merino 200Added to cartNo clear doubt 94%
  10. 102m 31sViewed cartViewed cart (saw shipping cost)No clear doubt 84%
  11. 112m 42sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 89%
  12. 122m 45sBrowsed catalogBrowsed the catalogValue 88%
  13. 132m 58sSorted: price ascSorted by lowest priceValue 97%
  14. 143m 35sViewed Ridgeback 38LViewed a product pageValue 94%
  15. 153m 51sBrowsed catalogBrowsed the catalogValue 92%
  16. 164m 10sSorted: price ascSorted by lowest priceValue 98%
  17. 4m 20sLeft the store

Final guess

Value98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
98%
Delivery
<1%
Choice
<1%
No clear doubt
2%
Why valuehow much likelier
  • Sorted by lowest price ×38.4×
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.