Synthetic data
All sessions

s-0414

Simulated shopper

Oct 23, 2026, 10:15 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 21 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Cairn MidViewed a product pageFit 27%
  2. 233sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 11sReviews filtered: deliveryFiltered reviews by shippingDelivery 75%
  4. 41m 16sImage 1 · Cairn MidViewed a product imageDelivery 66%
  5. 51m 47sImage 2 · Cairn MidViewed a product imageDelivery 54%
  6. 62m 11sBrowsed catalogBrowsed the catalogDelivery 57%
  7. 72m 33sOpened reviews · Cairn MidOpened reviewsDelivery 44%
  8. 83m 04sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 96%
  9. 93m 42sBrowsed catalogBrowsed the catalogDelivery 97%
  10. 104m 06sSorted: price ascSorted by lowest priceDelivery 97%
  11. 114m 43sBrowsed catalogBrowsed the catalogDelivery 97%
  12. 125m 04sSorted: price ascSorted by lowest priceDelivery 91%
  13. 135m 18sCompare + Cairn MidAdded a product to compareDelivery 53%
  14. 145m 43sCompare + Talus TrailAdded a product to compareValue 89%
  15. 155m 53sAdded to cart · Cairn MidAdded to cartValue 89%
  16. 166m 29sViewed cartViewed cart (saw shipping cost)Value 92%
  17. 176m 50sRemoved from cart · Cairn MidRemoved from cartValue >99%
  18. 186m 59sViewed Ridgeback 48LViewed a product pageValue >99%
  19. 197m 22sAdded to cart · Ridgeback 48LAdded to cartValue >99%
  20. 207m 41sViewed cartViewed cart (saw shipping cost)Value >99%
  21. 8m 09sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×28.4×
  • Removed from cart46.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×31.4×
  • Added a product to compare ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.