Synthetic data
All sessions

s-0416

Simulated shopper

Oct 28, 2026, 6:09 PM UTC · desktop · email · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sViewed Merino 200Viewed a product pageFit 22%
  2. 236sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 356sSize guide · Talus TrailOpened the size guideFit 36%
  4. 41m 02sBrowsed catalogBrowsed the catalogNo clear doubt 49%
  5. 51m 23sSize guide · Talus TrailRe-opened the size guide→ the store shows Fit Confidence hereFit 98%
  6. 1m 50sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why fithow much likelier
  • Re-opened the size guide90.5×
  • Opened the size guide8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Fit
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.