Synthetic data
All sessions

s-0417

Simulated shopper

Oct 27, 2026, 5:00 AM UTC · desktop · search ads · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 251sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 03sOpened comparisonOpened the comparisonChoice 94%
  4. 41m 13sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice >99%
  5. 51m 52sDelivery check · ZIP 32712Checked delivery date by ZIPChoice >99%
  6. 62m 03sOpened comparisonOpened the comparisonChoice >99%
  7. 72m 14sOpened reviews · Ridgeback 48LOpened reviewsChoice >99%
  8. 82m 20sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  9. 2m 35sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.