Synthetic data
All sessions

s-0418

Simulated shopper

Oct 26, 2026, 8:59 PM UTC · mobile · paid social · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 235sExpanded materials · Emberline 20°FExpanded materialsSuitability 35%
  3. 346sBrowsed catalogBrowsed the catalogNo clear doubt 40%
  4. 41m 03sSorted: price ascSorted by lowest priceNo clear doubt 61%
  5. 51m 06sOpened reviews · Emberline 20°FOpened reviewsNo clear doubt 31%
  6. 1m 35sLeft the store

Final guess

No clear doubt31%
Fit
4%
Suitability
17%
Durability
28%
Value
17%
Delivery
3%
Choice
<1%
No clear doubt
31%
Why no clear doubthow much likelier
  • Browsed the catalog2.3×
  • Viewed a product page1.7×
  • Sorted by lowest price1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.