Synthetic data
All sessions

s-0419

Simulated shopper

Oct 28, 2026, 10:34 PM UTC · mobile · organic · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 330sAdded to cart · Cairn LowAdded to cartNo clear doubt 35%
  4. 41m 01sViewed cartViewed cart (saw shipping cost)Value 59%
  5. 51m 29sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  6. 61m 57sExpanded returns · Cairn LowExpanded returns policyValue 86%
  7. 72m 20sSearch “boot sizing”Searched for sizing / fitValue 52%
  8. 2m 31sLeft the store

Final guess

Value52%
Fit
18%
Suitability
<1%
Durability
10%
Value
52%
Delivery
19%
Choice
1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.