Synthetic data
All sessions

s-0421

Simulated shopper

Oct 30, 2026, 2:40 AM UTC · mobile · paid social · Lumen 400 Headlamp · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Lumen 400Viewed a product pageNo clear doubt 55%
  3. 31m 18sCompare + Lumen 400Added a product to compareChoice 42%
  4. 41m 58sCompare + Lumen 400Added a product to compareChoice 80%
  5. 52m 06sOpened reviews · Lumen 400Opened reviewsChoice 60%
  6. 62m 42sBrowsed catalogBrowsed the catalogChoice 45%
  7. 72m 47sBrowsed catalogBrowsed the catalog→ the store shows Value Breakdown hereValue 60%
  8. 83m 17sOpened reviews · Lumen 400Opened reviewsValue 68%
  9. 93m 40sCompare + Lumen 400Added a product to compareValue 48%
  10. 3m 44sLeft the store

Final guess

Value48%
Fit
<1%
Suitability
8%
Durability
<1%
Value
48%
Delivery
<1%
Choice
44%
No clear doubt
<1%
Why valuehow much likelier
  • Browsed the catalog ×31.4×
  • Added a product to compare ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.