Synthetic data
All sessions

s-0422

Simulated shopper

Oct 21, 2026, 8:43 AM UTC · desktop · paid social · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 09sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 36sExpanded warranty · Talus TrailExpanded warrantyDurability 53%
  4. 42m 04sSearch “waterproof jacket”Searched for a use-case or specSuitability 57%
  5. 52m 24sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 64%
  6. 2m 36sLeft the store

Final guess

Suitability64%
Fit
<1%
Suitability
64%
Durability
27%
Value
6%
Delivery
<1%
Choice
<1%
No clear doubt
3%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.