All sessions
s-0423
Simulated shopperOct 27, 2026, 11:54 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 15 actions
purchasedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 47%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 137sViewed Cairn MidViewed a product pageFit 27%
- 258sSize guide · Cairn MidOpened the size guideFit 74%
- 31m 34sCompare + Cairn MidAdded a product to compare→ the store shows Decision Helper hereChoice 62%
- 42m 10sCompare + Talus TrailAdded a product to compareChoice 95%
- 52m 26sOpened reviews · Cairn MidOpened reviewsChoice 88%
- 62m 57sReviews filtered: valueFiltered reviews by valueValue 57%
- 73m 35sOpened reviews · Cairn MidOpened reviewsValue 72%
- 83m 38sReviews filtered: valueFiltered reviews by valueValue 99%
- 94m 06sViewed Talus TrailViewed a product pageValue 98%
- 104m 16sExpanded returns · Talus TrailExpanded returns policyValue 95%
- 114m 52sSize 10.5 · Talus TrailSelected a sizeValue 76%
- 125m 21sAdded to cart · Cairn MidAdded to cartValue 76%
- 135m 37sViewed cartViewed cart (saw shipping cost)Value 95%
- 146m 04sCheckout startedStarted checkoutValue 95%
- 6m 10sPurchased
Final guess
Value95%
Fit
4%
Suitability
<1%
Durability
<1%
Value
95%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
- Filtered reviews by value ×218.9×
- Viewed cart (saw shipping cost)4.1×
- Added a product to compare ×21.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.