Synthetic data
All sessions

s-0424

Simulated shopper

Oct 22, 2026, 5:03 PM UTC · desktop · organic · Squall 2.5L Rain Shell · 16 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 224sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 341sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 60%
  4. 451sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 51%
  5. 558sViewed Lumen 400Viewed a product pageNo clear doubt 65%
  6. 61m 36sOpened comparisonOpened the comparison→ the store shows Decision Helper hereChoice 86%
  7. 71m 44sViewed Squall 2.5LViewed a product page · Returned to a product viewed earlierChoice >99%
  8. 81m 57sCompare + Squall 2.5LAdded a product to compareChoice >99%
  9. 92m 24sCompare + Squall ProAdded a product to compareChoice >99%
  10. 102m 48sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  11. 113m 09sCompare + Squall 2.5LAdded a product to compareChoice >99%
  12. 123m 23sCompare + Squall ProAdded a product to compareChoice >99%
  13. 133m 54sViewed Squall ProViewed a product page · Switched to a similar productChoice >99%
  14. 144m 13sOpened reviews · Squall ProOpened reviewsChoice >99%
  15. 154m 23sSearch “which tent”Searched to compare optionsChoice >99%
  16. 4m 36sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.