Synthetic data
All sessions

s-0425

Simulated shopper

Oct 22, 2026, 5:01 PM UTC · desktop · paid social · Squall Pro 3L Shell · 23 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 51%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 243sViewed Squall ProViewed a product pageValue 34%
  3. 31m 11sImage 1 · Squall ProViewed a product imageNo clear doubt 51%
  4. 41m 39sAdded to cart · Squall ProAdded to cartNo clear doubt 51%
  5. 51m 42sViewed cartViewed cart (saw shipping cost)Value 54%
  6. 61m 55sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 98%
  7. 72m 21sAdded to cart · Squall ProAdded to cartValue 98%
  8. 82m 56sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 93m 33sRemoved from cart · Squall ProRemoved from cartValue >99%
  10. 103m 48sOpened reviews · Squall ProOpened reviewsValue >99%
  11. 114m 17sCompare + Squall ProAdded a product to compareValue >99%
  12. 124m 31sCompare + Squall 2.5LAdded a product to compareValue >99%
  13. 134m 51sOpened reviews · Squall ProOpened reviewsValue >99%
  14. 145m 18sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 155m 44sOpened reviews · Squall ProOpened reviewsValue >99%
  16. 166m 05sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 176m 28sBrowsed catalogBrowsed the catalogValue >99%
  18. 186m 53sSorted: price ascSorted by lowest priceValue >99%
  19. 197m 03sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  20. 207m 12sAdded to cart · Squall ProAdded to cartValue >99%
  21. 217m 37sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 228m 04sCheckout startedStarted checkoutValue >99%
  23. 8m 28sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Viewed cart (saw shipping cost) ×34.1×
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.