Synthetic data
All sessions

s-0426

Simulated shopper

Oct 31, 2026, 3:16 PM UTC · desktop · email · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 258sViewed Cairn LowViewed a product pageNo clear doubt 41%
  3. 31m 14sAdded to cart · Cairn LowAdded to cartNo clear doubt 41%
  4. 41m 25sDelivery check · ZIP 39944Checked delivery date by ZIPDelivery 56%
  5. 51m 49sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 45%
  6. 62m 09sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 67%
  7. 72m 27sViewed Kettle TiViewed a product pageNo clear doubt 79%
  8. 82m 35sExpanded shipping · Kettle TiExpanded shipping infoNo clear doubt 50%
  9. 93m 12sExpanded shipping · Kettle TiExpanded shipping info→ the store shows Delivery Promise hereDelivery 85%
  10. 103m 24sDelivery check · ZIP 43778Checked delivery date by ZIPDelivery 98%
  11. 3m 48sLeft the store

Final guess

Delivery98%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
98%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Expanded shipping info ×213.0×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.