Synthetic data
All sessions

s-0427

Simulated shopper

Nov 2, 2026, 6:42 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sViewed Cairn MidViewed a product pageFit 27%
  2. 239sCompare + Cairn MidAdded a product to compareChoice 78%
  3. 31m 16sCompare + Talus TrailAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  4. 41m 34sExpanded specs · Cairn MidExpanded technical specsChoice 96%
  5. 52m 10sViewed Squall 2.5LViewed a product pageChoice 97%
  6. 62m 33sSize guide · Squall 2.5LOpened the size guideChoice 98%
  7. 72m 39sExpanded returns · Squall 2.5LExpanded returns policyChoice 96%
  8. 83m 17sViewed Driftwood 2PViewed a product pageChoice 98%
  9. 3m 21sLeft the store

Final guess

Choice98%
Fit
1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
98%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.