Synthetic data
All sessions

s-0429

Simulated shopper

Oct 22, 2026, 8:45 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 9 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 132sViewed Cairn MidViewed a product pageFit 27%
  2. 255sViewed Cairn LowViewed a product page · Switched to a similar productChoice 74%
  3. 31m 06sAdded to cart · Cairn LowAdded to cartChoice 81%
  4. 41m 15sViewed cartViewed cart (saw shipping cost)Choice 55%
  5. 51m 31sRemoved from cart · Cairn LowRemoved from cart→ the store shows Value Breakdown hereValue 97%
  6. 61m 42sOpened reviews · Cairn LowOpened reviewsValue 98%
  7. 71m 53sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 82m 09sAdded to cart · Cairn LowAdded to cartValue >99%
  9. 2m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.