Synthetic data
All sessions

s-0432

Simulated shopper

Nov 2, 2026, 9:50 AM UTC · desktop · email · Ridgeback 48L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 21m 00sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 31m 08sImage 1 · Ridgeback 48LViewed a product imageChoice 81%
  4. 41m 23sExpanded materials · Ridgeback 48LExpanded materialsChoice 47%
  5. 52m 03sOpened reviews · Ridgeback 48LOpened reviewsChoice 36%
  6. 62m 22sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 78%
  7. 72m 31sImage 2 · Ridgeback 48LViewed a product imageFit 80%
  8. 82m 44sExpanded returns · Ridgeback 48LExpanded returns policyFit 93%
  9. 93m 23sSize M/L · 18–21 in torso · Ridgeback 48LSelected a sizeFit 99%
  10. 103m 33sViewed Cairn MidViewed a product pageFit 99%
  11. 113m 58sOpened reviews · Cairn MidOpened reviewsFit >99%
  12. 4m 04sLeft the store

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit24.4×
  • Selected a size12.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.