Synthetic data
All sessions

s-0433

Simulated shopper

Oct 30, 2026, 7:45 AM UTC · mobile · organic · Squall 2.5L Rain Shell · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 139sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 15sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 33sSearch “waterproof jacket”Searched for a use-case or specSuitability 62%
  4. 42m 08sExpanded specs · Squall 2.5LExpanded technical specs→ the store shows Built-For Answer hereSuitability 94%
  5. 52m 12sExpanded specs · Squall 2.5LExpanded technical specsSuitability 99%
  6. 62m 50sExpanded specs · Squall 2.5LExpanded technical specsSuitability >99%
  7. 2m 59sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Searched for a use-case or spec17.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.