Synthetic data
All sessions

s-0434

Simulated shopper

Oct 30, 2026, 7:26 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 259sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 04sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 58%
  4. 41m 35sImage 2 · Emberline 20°FViewed a product imageNo clear doubt 75%
  5. 52m 12sSize Regular · to 6 ft · Emberline 20°FSelected a sizeNo clear doubt 64%
  6. 2m 16sLeft the store

Final guess

No clear doubt64%
Fit
27%
Suitability
6%
Durability
<1%
Value
1%
Delivery
1%
Choice
1%
No clear doubt
64%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Browsed the catalog2.3×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.