Synthetic data
All sessions

s-0437

Simulated shopper

Oct 26, 2026, 4:02 PM UTC · mobile · organic · Talus Trail Runner · 7 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 234sViewed Talus TrailViewed a product pageNo clear doubt 32%
  3. 31m 00sOpened reviews · Talus TrailOpened reviewsSuitability 28%
  4. 41m 03sSearch “merino”Searched the catalogNo clear doubt 33%
  5. 51m 18sImage 1 · Talus TrailViewed a product imageNo clear doubt 52%
  6. 61m 45sOpened reviews · Talus TrailOpened reviewsSuitability 37%
  7. 2m 06sLeft the store

Final guess

Suitability37%
Fit
13%
Suitability
37%
Durability
18%
Value
4%
Delivery
3%
Choice
2%
No clear doubt
23%
Why suitabilityhow much likelier
  • Opened reviews ×21.7×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.