Synthetic data
All sessions

s-0439

Simulated shopper

Oct 24, 2026, 2:17 PM UTC · desktop · organic · Ridgeback 38L Pack · 16 actions

purchasedcart $169

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 232sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 78%
  3. 349sSearch “merino”Searched the catalogChoice 63%
  4. 41m 19sExpanded warranty · Ridgeback 48LExpanded warrantyNo clear doubt 51%
  5. 51m 27sExpanded shipping · Ridgeback 48LExpanded shipping infoNo clear doubt 72%
  6. 61m 56sSearch “sale”Searched for deals / priceNo clear doubt 60%
  7. 72m 04sViewed Ridgeback 38LViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 88%
  8. 82m 19sExpanded shipping · Ridgeback 38LExpanded shipping infoChoice 80%
  9. 92m 24sBrowsed catalogBrowsed the catalogChoice 60%
  10. 102m 48sAdded to cart · Ridgeback 38LAdded to cartChoice 60%
  11. 112m 53sViewed cartViewed cart (saw shipping cost)Value 48%
  12. 123m 07sRemoved from cart · Ridgeback 38LRemoved from cartValue 98%
  13. 133m 32sAdded to cart · Ridgeback 38LAdded to cartValue 98%
  14. 144m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 154m 26sCheckout startedStarted checkoutValue >99%
  16. 4m 40sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.