Synthetic data
All sessions

s-0440

Simulated shopper

Oct 22, 2026, 3:26 PM UTC · desktop · organic · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Squall ProViewed a product pageValue 34%
  3. 31m 20sAdded to cart · Squall ProAdded to cartValue 34%
  4. 41m 59sViewed cartViewed cart (saw shipping cost)Value 73%
  5. 52m 18sSearch “cairn mid vs low”Searched to compare options→ the store shows Decision Helper hereChoice 77%
  6. 62m 34sExpanded specs · Squall ProExpanded technical specsChoice 87%
  7. 73m 04sBrowsed catalogBrowsed the catalogChoice 77%
  8. 83m 37sSorted: price ascSorted by lowest priceValue 55%
  9. 94m 10sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 72%
  10. 104m 38sViewed Squall ProViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice 99%
  11. 115m 12sViewed cartViewed cart (saw shipping cost)Choice 92%
  12. 125m 22sPromo field focusedClicked into the promo-code fieldValue 75%
  13. 135m 41sOpened comparisonOpened the comparisonChoice 93%
  14. 145m 56sImage 1 · Squall ProViewed a product imageChoice 96%
  15. 6m 08sLeft the store

Final guess

Choice96%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
4%
Delivery
<1%
Choice
96%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.