Synthetic data
All sessions

s-0442

Simulated shopper

Oct 28, 2026, 3:04 PM UTC · desktop · email · Cairn Mid Waterproof Boot · 7 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 38%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 16sViewed Cairn MidViewed a product pageFit 27%
  2. 230sDelivery check · ZIP 49963Checked delivery date by ZIPDelivery 68%
  3. 334sSorted: featuredRe-sorted the catalogDelivery 64%
  4. 438sAdded to cart · Cairn MidAdded to cartDelivery 64%
  5. 552sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 92%
  6. 61m 06sCheckout startedStarted checkoutDelivery 92%
  7. 1m 17sPurchased

Final guess

Delivery92%
Fit
2%
Suitability
<1%
Durability
1%
Value
1%
Delivery
92%
Choice
1%
No clear doubt
4%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Re-sorted the catalog1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.