All sessions
s-0444
Simulated shopperOct 28, 2026, 2:09 PM UTC · mobile · search ads · Squall 2.5L Rain Shell · 13 actions
abandonedcart $229
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 25%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 119sSearch “jacket”Searched the catalogNo clear doubt 32%
- 230sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
- 335sDelivery check · ZIP 39517Checked delivery date by ZIPDelivery 51%
- 453sAdded to cart · Squall 2.5LAdded to cartDelivery 51%
- 51m 20sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 84%
- 61m 52sViewed cartViewed cart (saw shipping cost)Delivery 90%
- 71m 59sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery 99%
- 82m 35sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
- 92m 52sExpanded shipping · Squall 2.5LExpanded shipping infoDelivery >99%
- 103m 04sBrowsed catalogBrowsed the catalogDelivery >99%
- 113m 39sDelivery check · ZIP 93480Checked delivery date by ZIPDelivery >99%
- 123m 53sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 4m 14sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Expanded shipping info ×313.0×
- Checked delivery date by ZIP ×221.1×
- Viewed cart (saw shipping cost) ×32.5×
- Searched the catalog1.1×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes
Only available because this session was simulated. Real sessions have no ground truth.