Synthetic data
All sessions

s-0446

Simulated shopper

Oct 28, 2026, 9:23 PM UTC · desktop · email · Talus Trail Runner · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 252sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 359sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
  4. 41m 32sOpened reviews · Talus TrailOpened reviewsSuitability 72%
  5. 51m 38sOpened reviews · Talus TrailOpened reviewsSuitability 85%
  6. 62m 17sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  7. 72m 43sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 82m 57sImage 1 · Talus TrailViewed a product imageSuitability >99%
  9. 93m 19sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 3m 28sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.