Synthetic data
All sessions

s-0447

Simulated shopper

Oct 26, 2026, 8:20 PM UTC · mobile · organic · Lumen 400 Headlamp · 13 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 56%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 254sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 31m 02sOpened reviews · Lumen 400Opened reviewsNo clear doubt 38%
  4. 41m 09sReviews filtered: suitabilityFiltered reviews by performanceSuitability 94%
  5. 51m 43sExpanded shipping · Lumen 400Expanded shipping info→ the store shows Built-For Answer hereSuitability 76%
  6. 61m 50sAdded to cart · Lumen 400Added to cartSuitability 76%
  7. 72m 23sCheckout startedStarted checkoutSuitability 76%
  8. 82m 42sImage 1 · Lumen 400Viewed a product imageSuitability 80%
  9. 92m 49sViewed cartViewed cart (saw shipping cost)Suitability 65%
  10. 103m 15sViewed Driftwood 2PViewed a product pageSuitability 61%
  11. 113m 22sDelivery check · ZIP 58465Checked delivery date by ZIPDelivery 92%
  12. 123m 57sCheckout startedStarted checkoutDelivery 92%
  13. 4m 13sLeft the store

Final guess

Delivery92%
Fit
<1%
Suitability
6%
Durability
<1%
Value
<1%
Delivery
92%
Choice
<1%
No clear doubt
2%
Why deliveryhow much likelier
  • Checked delivery date by ZIP21.1×
  • Expanded shipping info13.0×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.