Synthetic data
All sessions

s-0448

Simulated shopper

Oct 24, 2026, 10:26 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 13 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sViewed Cairn MidViewed a product pageFit 27%
  2. 232sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 00sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 26sSearch “sale”Searched for deals / price→ the store shows Value Breakdown hereValue 95%
  5. 51m 44sDelivery check · ZIP 41639Checked delivery date by ZIPDelivery 52%
  6. 61m 53sViewed Merino 200Viewed a product pageDelivery 54%
  7. 72m 01sExpanded returns · Merino 200Expanded returns policyDelivery 89%
  8. 82m 11sBrowsed catalogBrowsed the catalogDelivery 86%
  9. 92m 41sSearch “deals”Searched for deals / priceValue 72%
  10. 103m 03sSearch “deals”Searched for deals / priceValue 98%
  11. 113m 13sViewed cartViewed cart (saw shipping cost)Value 99%
  12. 123m 30sCheckout startedStarted checkoutValue 99%
  13. 3m 35sPurchased

Final guess

Value99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
99%
Delivery
1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Searched for deals / price ×330.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtValue
SecondaryDelivery
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.