Synthetic data
All sessions

s-0450

Simulated shopper

Oct 26, 2026, 7:30 PM UTC · mobile · organic · Emberline 20°F Down Bag · 23 actions

abandonedcart $328

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 29%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 21m 07sAdded to cart · Emberline 20°FAdded to cartSuitability 24%
  3. 31m 36sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 44sExpanded specs · Emberline 20°FExpanded technical specsSuitability 57%
  5. 51m 51sAdded to cart · Emberline 20°FAdded to cartSuitability 57%
  6. 62m 28sViewed cartViewed cart (saw shipping cost)Value 43%
  7. 73m 04sRemoved from cart · Emberline 20°FRemoved from cart→ the store shows Value Breakdown hereValue 96%
  8. 83m 41sExpanded specs · Emberline 20°FExpanded technical specsValue 79%
  9. 93m 49sSize Long · to 6 ft 6 in · Emberline 20°FSelected a sizeValue 78%
  10. 104m 20sOpened reviews · Emberline 20°FOpened reviewsValue 70%
  11. 114m 44sReviews filtered: valueFiltered reviews by valueValue 98%
  12. 125m 17sImage 1 · Emberline 20°FViewed a product imageValue 94%
  13. 135m 27sAdded to cart · Emberline 20°FAdded to cartValue 94%
  14. 146m 04sViewed cartViewed cart (saw shipping cost)Value 99%
  15. 156m 25sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 166m 32sViewed Lumen 400Viewed a product pageValue >99%
  17. 176m 47sAdded to cart · Lumen 400Added to cartValue >99%
  18. 186m 58sViewed cartViewed cart (saw shipping cost)Value >99%
  19. 197m 32sRemoved from cart · Lumen 400Removed from cartValue >99%
  20. 208m 10sAdded to cart · Lumen 400Added to cartValue >99%
  21. 218m 22sViewed cartViewed cart (saw shipping cost)Value >99%
  22. 228m 47sPromo field focusedClicked into the promo-code fieldValue >99%
  23. 9m 13sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×54.1×
  • Filtered reviews by value18.9×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.