Synthetic data
All sessions

s-0452

Simulated shopper

Nov 1, 2026, 2:51 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 217sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 345sViewed Talus TrailViewed a product pageNo clear doubt 47%
  4. 41m 17sDelivery check · ZIP 35717Checked delivery date by ZIPDelivery 50%
  5. 51m 44sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 43%
  6. 62m 06sCompare + Cairn LowAdded a product to compare→ the store shows Decision Helper hereChoice 94%
  7. 72m 35sCompare + Talus TrailAdded a product to compareChoice 99%
  8. 82m 42sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  9. 92m 53sCompare + Cairn MidAdded a product to compareChoice >99%
  10. 102m 57sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 113m 06sImage 1 · Cairn MidViewed a product imageChoice >99%
  12. 123m 11sOpened comparisonOpened the comparisonChoice >99%
  13. 133m 25sImage 2 · Cairn MidViewed a product imageChoice >99%
  14. 143m 45sViewed Talus TrailViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  15. 3m 56sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product ×38.6×
  • Returned to a product viewed earlier ×222.8×
  • Opened the comparison57.4×
  • Viewed a product page ×51.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.