Synthetic data
All sessions

s-0453

Simulated shopper

Oct 20, 2026, 9:50 AM UTC · desktop · search ads · Lumen 400 Headlamp · 16 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Lumen 400Viewed a product pageNo clear doubt 36%
  2. 248sImage 1 · Lumen 400Viewed a product imageNo clear doubt 59%
  3. 353sBrowsed catalogBrowsed the catalogNo clear doubt 77%
  4. 41m 19sSorted: price ascSorted by lowest priceNo clear doubt 77%
  5. 51m 36sOpened reviews · Lumen 400Opened reviewsNo clear doubt 56%
  6. 62m 10sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 89%
  7. 72m 44sImage 2 · Lumen 400Viewed a product imageValue 66%
  8. 83m 13sAdded to cart · Lumen 400Added to cartValue 66%
  9. 93m 47sViewed cartViewed cart (saw shipping cost)Value 95%
  10. 104m 16sRemoved from cart · Lumen 400Removed from cartValue >99%
  11. 114m 28sAdded to cart · Lumen 400Added to cartValue >99%
  12. 124m 31sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 135m 01sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 145m 10sImage 3 · Lumen 400Viewed a product imageValue >99%
  15. 155m 44sSearch “sale”Searched for deals / priceValue >99%
  16. 6m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.