All sessions
s-0457
Simulated shopperOct 25, 2026, 8:43 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 7 actions
abandonedcart $279
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 121sViewed Emberline 20°FViewed a product pageSuitability 24%
- 237sExpanded specs · Emberline 20°FExpanded technical specsSuitability 67%
- 31m 04sAdded to cart · Emberline 20°FAdded to cartSuitability 67%
- 41m 28sViewed cartViewed cart (saw shipping cost)Suitability 57%
- 51m 38sOpened reviews · Emberline 20°FOpened reviews→ the store shows Built-For Answer hereSuitability 72%
- 61m 57sReviews filtered: fitFiltered reviews by fitSuitability 47%
- 2m 03sLeft the store
Final guess
Suitability47%
Fit
35%
Suitability
47%
Durability
3%
Value
7%
Delivery
7%
Choice
1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Expanded technical specs6.9×
- Opened reviews1.7×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryDelivery
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.