Synthetic data
All sessions

s-0458

Simulated shopper

Oct 24, 2026, 4:19 PM UTC · desktop · paid social · Talus Trail Runner · 7 actions

abandonedcart $139

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Talus TrailViewed a product pageChoice 23%
  2. 237sExpanded specs · Talus TrailExpanded technical specsSuitability 59%
  3. 345sOpened reviews · Talus TrailOpened reviewsSuitability 79%
  4. 452sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  5. 51m 26sSize guide · Talus TrailOpened the size guideSuitability 99%
  6. 61m 34sAdded to cart · Talus TrailAdded to cartSuitability 99%
  7. 1m 48sLeft the store

Final guess

Suitability99%
Fit
1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Expanded technical specs6.9×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.