Synthetic data
All sessions

s-0463

Simulated shopper

Oct 26, 2026, 11:46 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 11 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sViewed Cairn MidViewed a product pageFit 27%
  2. 232sOpened reviews · Cairn MidOpened reviewsFit 40%
  3. 31m 01sViewed Talus TrailViewed a product pageFit 36%
  4. 41m 31sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar product→ the store shows Decision Helper hereChoice 97%
  5. 51m 36sOpened reviews · Cairn MidOpened reviewsChoice 93%
  6. 62m 05sBrowsed catalogBrowsed the catalogChoice 87%
  7. 72m 17sViewed Merino 200Viewed a product pageChoice 91%
  8. 82m 38sCompare + Merino 200Added a product to compareChoice 98%
  9. 93m 05sCompare + Merino 200Added a product to compareChoice >99%
  10. 103m 28sAdded to cart · Cairn MidAdded to cartChoice >99%
  11. 3m 39sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Returned to a product viewed earlier22.8×
  • Switched to a similar product8.6×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.