Synthetic data
All sessions

s-0464

Simulated shopper

Nov 1, 2026, 10:52 PM UTC · mobile · email · Squall 2.5L Rain Shell · 15 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 129sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Squall 2.5LViewed a product pageNo clear doubt 36%
  3. 31m 11sOpened reviews · Squall 2.5LOpened reviewsValue 30%
  4. 41m 27sReviews filtered: fitFiltered reviews by fitFit 65%
  5. 51m 54sSize L · Squall 2.5LSelected a size→ the store shows Fit Confidence hereFit 96%
  6. 62m 01sExpanded materials · Squall 2.5LExpanded materialsFit 93%
  7. 72m 19sImage 1 · Squall 2.5LViewed a product imageFit 93%
  8. 82m 43sSearch “boot sizing”Searched for sizing / fitFit 99%
  9. 92m 58sOpened reviews · Squall 2.5LOpened reviewsFit 99%
  10. 103m 13sReviews filtered: fitFiltered reviews by fitFit >99%
  11. 113m 41sExpanded returns · Squall 2.5LExpanded returns policyFit >99%
  12. 124m 00sAdded to cart · Squall 2.5LAdded to cartFit >99%
  13. 134m 30sViewed cartViewed cart (saw shipping cost)Fit >99%
  14. 144m 46sCheckout startedStarted checkoutFit >99%
  15. 4m 53sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Selected a size12.4×
  • Searched for sizing / fit9.3×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.