Synthetic data
All sessions

s-0465

Simulated shopper

Oct 21, 2026, 4:03 PM UTC · desktop · paid social · Squall Pro 3L Shell · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 13sViewed Squall ProViewed a product pageChoice 29%
  2. 234sAdded to cart · Squall ProAdded to cartChoice 29%
  3. 353sViewed cartViewed cart (saw shipping cost)Value 65%
  4. 41m 02sRemoved from cart · Squall ProRemoved from cart→ the store shows Value Breakdown hereValue 98%
  5. 51m 22sOpened reviews · Squall ProOpened reviewsValue 99%
  6. 61m 27sOpened reviews · Squall ProOpened reviewsValue 99%
  7. 71m 32sReviews filtered: valueFiltered reviews by valueValue >99%
  8. 81m 56sAdded to cart · Squall ProAdded to cartValue >99%
  9. 92m 02sViewed cartViewed cart (saw shipping cost)Value >99%
  10. 102m 35sRemoved from cart · Squall ProRemoved from cartValue >99%
  11. 112m 50sCompare + Squall ProAdded a product to compareValue >99%
  12. 122m 56sCompare + Squall 2.5LAdded a product to compareValue >99%
  13. 133m 10sExpanded returns · Squall ProExpanded returns policyValue >99%
  14. 143m 14sViewed Cairn LowViewed a product pageValue >99%
  15. 153m 41sOpened reviews · Cairn LowOpened reviewsValue >99%
  16. 163m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  17. 174m 04sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / priceValue >99%
  18. 184m 15sOpened reviews · Cairn LowOpened reviewsValue >99%
  19. 194m 44sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 4m 48sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart ×246.2×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Added a product to compare ×21.1×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · used in training
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.