Synthetic data
All sessions

s-0466

Simulated shopper

Oct 28, 2026, 2:22 PM UTC · desktop · email · Squall 2.5L Rain Shell · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 256sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 00sSorted: price ascSorted by lowest priceValue 65%
  4. 41m 32sBrowsed catalogBrowsed the catalogValue 59%
  5. 51m 54sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 85%
  6. 62m 00sAdded to cart · Squall 2.5LAdded to cartValue 85%
  7. 72m 31sViewed cartViewed cart (saw shipping cost)Value 99%
  8. 82m 49sRemoved from cart · Squall 2.5LRemoved from cartValue >99%
  9. 93m 17sBrowsed catalogBrowsed the catalogValue >99%
  10. 103m 52sSorted: price ascSorted by lowest priceValue >99%
  11. 114m 13sBrowsed catalogBrowsed the catalogValue >99%
  12. 124m 23sSorted: price ascSorted by lowest priceValue >99%
  13. 134m 50sOpened reviews · Squall 2.5LOpened reviewsValue >99%
  14. 144m 56sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 5m 20sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Sorted by lowest price ×48.4×
  • Removed from cart46.2×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Value
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.