Synthetic data
All sessions

s-0467

Simulated shopper

Oct 29, 2026, 9:38 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 07sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 15sExpanded specs · Cairn LowExpanded technical specsNo clear doubt 43%
  4. 41m 25sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 71%
  5. 51m 40sViewed Cairn LowViewed a product page · Returned to a product viewed earlier · Switched to a similar productChoice >99%
  6. 61m 58sImage 1 · Cairn LowViewed a product imageChoice >99%
  7. 72m 20sViewed Talus TrailViewed a product page · Switched to a similar productChoice >99%
  8. 82m 35sSearch “which tent”Searched to compare optionsChoice >99%
  9. 92m 43sCompare + Talus TrailAdded a product to compareChoice >99%
  10. 102m 50sCompare + Cairn LowAdded a product to compareChoice >99%
  11. 113m 19sBrowsed catalogBrowsed the catalogChoice >99%
  12. 123m 58sExpanded specs · Talus TrailExpanded technical specsChoice >99%
  13. 4m 19sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Switched to a similar product ×38.6×
  • Added a product to compare ×211.5×
  • Searched to compare options39.5×
  • Returned to a product viewed earlier22.8×
  • Viewed a product page ×41.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.