Synthetic data
All sessions

s-0468

Simulated shopper

Oct 20, 2026, 8:05 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 4 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Cairn LowViewed a product pageChoice 31%
  2. 244sViewed Cairn MidViewed a product page · Switched to a similar productChoice 81%
  3. 350sImage 1 · Cairn MidViewed a product imageChoice 67%
  4. 1m 07sLeft the store

Final guess

Choice67%
Fit
7%
Suitability
1%
Durability
1%
Value
4%
Delivery
1%
Choice
67%
No clear doubt
20%
Why choicehow much likelier
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.