Synthetic data
All sessions

s-0469

Simulated shopper

Oct 21, 2026, 9:02 AM UTC · mobile · organic · Ridgeback 38L Pack · 11 actions

abandonedcart $49

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 36%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 239sViewed Lumen 400Viewed a product pageNo clear doubt 63%
  3. 352sAdded to cart · Lumen 400Added to cartNo clear doubt 63%
  4. 41m 00sViewed cartViewed cart (saw shipping cost)Delivery 37%
  5. 51m 29sBrowsed catalogBrowsed the catalogNo clear doubt 33%
  6. 61m 55sCheckout startedStarted checkoutNo clear doubt 33%
  7. 72m 29sViewed Ridgeback 38LViewed a product pageNo clear doubt 47%
  8. 82m 53sExpanded shipping · Ridgeback 38LExpanded shipping info→ the store shows Delivery Promise hereDelivery 71%
  9. 93m 02sExpanded shipping · Ridgeback 38LExpanded shipping infoDelivery 93%
  10. 103m 36sDelivery check · ZIP 53827Checked delivery date by ZIPDelivery 99%
  11. 4m 05sLeft the store

Final guess

Delivery99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
99%
Choice
<1%
No clear doubt
1%
Why deliveryhow much likelier
  • Expanded shipping info ×213.0×
  • Checked delivery date by ZIP21.1×
  • Viewed cart (saw shipping cost)2.5×
  • Searched the catalog1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondarySuitability
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.